These 7 steps to create a marketing plan for your contracting business in the construction industry is vital to surviving in this competitive marketplace. A marketing plan is your own customized “roadmap” to advance your career and/or business throughout the year. It is an internal planning mechanism to keep you focused and to help you reach your goals as a contractor / business owner. There are seven important steps to devise a well-developed marketing plan.Step 1: Develop an overview. You need to answer questions such as why you are in the construction business, and your marketing goals and priorities either to find a job and/or to gain new clientele. What kind of services do you provide such as commercial, residential, new construction only, or do you accept tenant improvement jobs on existing buildings?Step 2: Create your brand. What type of image do you want to create for your customers? How do you convey this image to the public? Think about how your past employers and/or customers would describe your abilities. Do you provide a specialty service, or are you known for intangibles such as having integrity and transparency?Step 3: Define your differential advantage. What sets you apart from your others? Why do your customers come to you over other companies? Do you go that extra mile and do things above and beyond what is expected? Maybe you only use the highest grade of materials. For example, why would a person building their own home choose you to build it over another company? This is your differential advantage.Step 4: Determine your target markets. Who are your clients? Write in detail a profile of who does business with you. Their ages, location, position, and so forth, and of who you want to do business with, and whether you do residential or commercial work.Step 5: Determine your online presence. Do you have a website? Should you? Think about the potential benefits from online marketing and the amount of potential clients you could reach.Step 6: Decide your strategic action plans. Design a marketing campaign and specific techniques to put your plan in motion. Is it realistic and does it fit into your budget? Do you stand to profit from your ideas? Do your ideas represent your company well?Step 7: Put your plan in motion. Implement your marketing plan and campaigns. Remember, your plans are not written in stone. You can throw out ideas that aren’t working and implement new strategies where necessary. Don’t be afraid to try new ideas and keep tabs on your competition and learn what works for them.Developing a successful marketing plan is overwhelming to some business owners, and understandably. It is an involved process, but absolutely vital to your company’s success. You will need to take advantage of everything your company can benefit from in today’s competitive market. It will be your key to achieving your goals and becoming successful contractor in the construction industry.
Your idea of a business today can become your multi-billion business empire in the future. What is the best method? Aside from the great business idea, sprinkle with generous amounts of passion, toss in lots of hard work and of course, mix in a heavy dose of good and innovative marketing strategy. Money needs to be involved, of course. In fact, you will need money when build up any type of business – starting from acquiring it, manufacturing your products, operational expenses and even doing your promotional advertising.Big companies would even be willing to spend millions for their marketing efforts, wishing it can help get more products sold. Internet marketing is a popular way of promoting one’s business at this age of the internet. People actually prefer to do internet marketing since it is more cost-efficient as compared to conventional marketing.How wide and what type of target audience you have will determine the cost of your internet marketing. But as more and more people are logging into cyberspace almost every single day, advertising your promos and products online is a very wise marketing strategy.Businessmen have various options on how their online marketing should be carried out, which they can let outsourcing companies do for them or have their very own trained staff to do the process.For those who are short on the budget and don’t have enough manpower to help them for the business, letting your staff do multi-tasking is a good option. This means that the receptionist can also double as the internet marketer.Train Your Staff With Free Internet Marketing CoursesYou may use free internet marketing courses to have your staff trained. A free internet marketing course provides a very good package which includes teaching you the basics of internet marketing and may also provide you with information on how to set your very own website which can be used for Google AdSense, as well as provide you a list of directories, search engines, free downloadable software and tools, and even a URL and hosting for your website.These free internet marketing courses are definitely packed with completely free information to help grow your business through time and tested strategies and trade secrets.There is a beginner’s level and advanced level in a free online marketing course. The process of learning could be done using a curriculum that needs to be followed or without a pattern but just let the student read the materials and as inquiries later on. While those who are familiar with the process of internet marketing can also get some interesting finds like tools, trade secrets of gurus, the latest in technology, free templates and so on.If you do not know where to start, go to websites that posts lists of sites offering free internet marketing courses for a start. You can select which course you think works best or you may try all of them and see which works best.
The advent of new millennium experienced recessions and booms, which changed the temperament of the consumers. The advertisements done to boost the clientage of the products have also undergone a great change. The extensive use of information technology has played a major role in the present marketing environment of the products.Recently, internet is widely used as the source of entertainment and knowledge, as well. The marketers are using internet as promotion platform for their products and services. The life style of a common being has completely changed in few years. You can well judge it by reviewing yourself as how you are dealing in day-to-day life now as compared to previous ten years. Facebook, YouTube are being used to get information about the world over and communicate with friends globally.Benefits of Internet Marketing Over Conventional AdvertisementThe advancement in information technology has made the internet marketing more efficient and effective source, if compared with conventional advertising. The traditional means of marketing like TV, newspapers, mail selling have become outdated as they are unable to impress the consumer effectively. The number of internet users and the time spent in using internet is increasing day-by-day; resultantly the companies have started expanding their budget of advertisement towards this mode.Internet marketing is cost efficient than the conventional advertisement as it can approach the consumer globally with one time investment. It has become an easy way to develop relations with the consumers’ world over. The most used methods are Social Network Marketing such as Facebook, Twitter etc., Search Engine Marketing, blogging etc.Companies also get informed quickly about the effectiveness of the campaign. The number of accessing visitors and the sale proceeds can easily be evaluated through internet. These companies can offer wide range of services, to benefit their business by simple advertisements displayed on the top or corner of a website, at least having the effect of traditional advertising.Search engines like Google are helpful, to a great extent, to the visitors in searching the desired website. Google’s ranking is of much significance in today’s internet marketing. Normally internet users visit the sites that are high ranking in the Google’s list. Several internet marketing service providers pay per visit to several sites, in order to popularize them.The emergence of technological advancement has popularized the internet marketing, in everyone’s life. The traditional marketing methods, though in use, have become less effective and costlier than the internet marketing methods. The professional in the field of internet marketing are capable to show better results with a smaller amount to boost up the business concerned.Even after the introduction of a new concept of internet marketing, the importance of conventional advertisement has not vanished completely. People still go through newspapers or magazines or billboards and see TV to get information of all kind.Though, the businesses may approach numerous consumers through internet marketing policy in a safe way but even then thae conventional methods of advertising are still being used effectively.